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Collection: LIVING PROOF

Our fresh, innovative approach was long overdue. Living Proof has won more than 150 awards for disrupting the industry and solving the toughest problems in haircare. Our drive to reveal the best version of your hair has only gotten stronger. We continue to break through industry standards, creating cutting-edge products that will transform your confidence, your outlook, and your every day.

We are the science. You are the Living Proof®.
40 products
  • Curl Conditioner
    Living Proof Curl Conditioner how to use Apply & spread throughout wet hair. Work product from root to tip & detangle your hair. For stronger textures, work through hair in sections using a comb or brush to begin forming curl groupings. Rinse as desired.
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    from $ 40.00
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    from $ 40.00
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  • Curl Elongator
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    $ 48.00
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    $ 48.00
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  • Curl Enhancer
    Living Proof Curl Enhancer Boost waves, without the weight. This lightweight conditioning styler enhances natural texture, while providing control and frizz protection. It's powered by our Healthy Curl Complex for effortlessly soft, shiny waves.  Leaves waves stronger and more defined The Curl System* provides 90% frizz control Improves the definition of your waves Enhances waves without the weight Provides lightweight conditionin
    Regular price
    $ 43.00
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    $ 43.00
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  • Curl Defining Gel
    Living proof Curl Dinining Gel Curls can have a mind of their own. Spiral into control with this lightweight styling gel made to enhance your natural texture. It delivers humidity-resistant control and definition, without the crunch—for frizz-free styles on all curl types.  Maintains style 12x longer in high humidity* Provides long-lasting hold without the crunch or weight Humidity resistant control and definition
    Regular price
    $ 35.00
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    $ 35.00
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  • Curl Definer
    living proof curl definer Curls don't have to be complicated. Treat textured hair to a conditioning styler that defines and conditions curls from root to tip. It's powered by our Healthy Curl Complex for bouncy, shiny, frizz-free curls. (No curveballs.)  Leaves curls stronger and more defined The Curl System* provides 90% frizz control Forms curl groupings that stay intact root to tip Improves the definition of your curl
    Regular price
    $ 43.00
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    $ 43.00
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  • Curl Moisturizing Shine Oil
    Living Proof Curl Moisturizing Shine oil Uncover your most confident curls. This silicone-free oil boosts shine, moisture and smoothness. It's powered by a 5-oil blend that supports healthier curls and happier hair days.  Boosts shine and moisture Provides smoothness and softness Provides frizz protection Absorbs quickly 5 oil blend helps support the look and feel of healthy hair
    Regular price
    $ 39.00
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    $ 39.00
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  • Full Shampoo
    Living Proof Full Shampoo A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look, feel and behave like naturally full, thick hair.  Gently cleanses Keeps hair cleaner, longer Ideal for fine, flat hair
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    from $ 38.00
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    from $ 38.00
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  • Full Conditioner
    Regular price
    from $ 38.00
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    from $ 38.00
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