FOR BLONDE & SILVER HAIR
COLOR BALANCE PURPLE SHAMPOO
When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.
Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week
Ditch those unwanted brassy/yellow tones with Joico's instant color-neutralizing Color Balance Purple Shampoo that re-strengthens and protects hair.
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Gently cleanses hair
- Neutralizes unwanted yellow and warm tones
- Boosts shine and controls static
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together