amika Normcore Sulfate Free Shampoo
amika Normcore Sulfate Free Shampoo
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Normcore Sulfate Free Shampoo

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What it is: A sulfate-free, everyday shampoo that gently removes buildup and infuses hair and scalp with omega-7 rich, sea buckthorn for soft, silky, bouncy hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Color Safe

Key Benefits:
- Improves Scalp Condition
- Repairs the Look Of Dry, Damaged Hair
- Fatty Acids Weightlessly Hydrate and Revive Dullness

Formulation: Gel

Highlighted Ingredients:
- Sea Buckthorn: Promotes elasticity and provides superior hydration.
- Vitamin C: Protects hair against free radicals that cause color fading and dullness.
- Coconut-Based Surfactants: Remove extra sebum and product buildup from scalp and hair while infusing strands with fatty acids to give hair a healthier, shiny appearance.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This concentrated formula lasts longer with a little going a long way. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.

Suggested Usage:
-Wet hair and emulsify a small amount in your hands.
-Massage through scalp and hair.
-Rinse thoroughly with warm water and follow with the Normcore Hydrating Conditioner (sold separately) for best results.

-Avoid contact with eyes.