Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair. Reduces brassiness by 24% after just one use.
Key Ingredients:
- Coconut oil enhances the hair’s natural softness, luster and shine while moisturizing the scalp for defined, manageable curls from roots to ends.
- Violet pigment cancels out yellow, brassy tones.
- Açaí extract the purple superfruit is high in antioxidants which help protect fragile strands and provide ultimate moisture.
How To Use:
- Massage into wet hair, lather well and rinse.
- Follow with Verb Purple Mask. Use as needed.