Collection: AUTHENTIC BEAUTY CONCEPT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. ABC is natural and simple, they believe in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens, mineral oil and artificial colorants. Instead they utilize powerful vegan ingredients.

Carefully selected and combined, “what we leave out is just as important as what we put in”.

ABC offers a very lightweight, easy to use styling range as well as nourishing shampoos conditioners and masks. 

30 products
  • Authentic Beauty Concept Hydrate Cleanser
    AUTHENTIC BEAUTY CONCEPT HYDRATE CLEANSER
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    from $30.00
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    from $30.00
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  • Authentic Beauty Concept Hydrate Conditioner
    Authentic beauty concept Hydrating conditioner
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    from $31.00
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    from $31.00
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  • Authentic Beauty Concept Hydrate Mask
    AUTHENTIC BEAUTY CONCEPT HYDRATE MASK, Authentic Beauty Concept's lightweight Hydrate Mask intensely moisturizes normal to dry or curly hair. Key Benefits: Intense, yet lightweight treatment moisturizes normal to dry or curly hair & brings back elasticity, bounce & shine Behenoyl PG-Trimonium Chloride detangles the hair Features mango and basil
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    from $36.00
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    from $36.00
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  • Authentic Beauty Concept Hydrate Lotion
    AUTHENTIC BEAUTY CONCEPT HYDRATE LOTION, Authentic Beauty Concept's lightweight Hydrate Lotion provides shine and helps to protect the hair from blow-dry damage. Key Benefits: Helps fight frizz and leaves hair supple & manageable Protects the hair from blow-dry damage & improves comb-ability Features mango and basil known for their hydrating & soothing
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    $32.00
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    $32.00
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  • Authentic Beauty Concept Glow Cleanser
    AUTHENTIC BEAUTY CONCEPT GLOW CLEANSER
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    from $30.00
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    from $30.00
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  • Authentic Beauty Concept Glow Conditioner
    AUTHENTIC BEAUTY CONCEPT GLOW CONDITIONER
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    from $31.00
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    from $31.00
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  • Authentic Beauty Concept Glow Mask
    AUTHENTIC BEAUTY CONCEPT GLOW MASK, Authentic Beauty Concept's Glow Mask preserves hair color and provides intense nourishment for color treated hair. Key Benefits: Preserves color, moisturizes & nourishes the hair from root to tip for a beautiful hair surface Behenoyl PG-Trimonium Chloride takes away the fly-aways
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    from $36.00
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    from $36.00
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  • Authentic Beauty Concept Amplify Cleanser
    Authentic Beauty Concept amplifying shampoo for fine hair adds volume, Authentic Beauty Concept's Amplify Cleanser is a pleasant volumizing cleanser that improves body and volume for fine hair. This cleanser leaves hair soft, yet manageable with a fuller hair feel.
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    from $30.00
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