Collection: AUTHENTIC BEAUTY CONCEPT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. ABC is natural and simple, they believe in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens, mineral oil and artificial colorants. Instead they utilize powerful vegan ingredients.

Carefully selected and combined, “what we leave out is just as important as what we put in”.

ABC offers a very lightweight, easy to use styling range as well as nourishing shampoos conditioners and masks. 

32 products
  • Authentic Beauty Concept Amplify Conditioner
    Authentic Beauty concept amplifying conditioner for fine hair lightweight volume
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    from $31.00
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    from $31.00
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  • Authentic Beauty Concept Amplify Mousse
    AUTHENTIC BEAUTY CONCEPT AMPLIFY MOUSSE, Authentic Beauty Concept's Amplify Mousse is a lightweight, medium hold mousse with protection against blow-dry damage. It boosts body and volume, adds light grip to the hair and leaves it thick with a natural feel.
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    $30.00
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    $30.00
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  • Authentic Beauty Concept Replenish Cleanser
    AUTHENTIC BEAUTY CONCEPT REPLENISH CLEANSER
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    from $30.00
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    from $30.00
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  • Authentic Beauty Concept Replenish Conditioner
    AUTHENTIC BEAUTY CONCEPT REPLENISH CONDITIONER
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    from $31.00
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    from $31.00
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  • Authentic Beauty Concept Replenish Mask
    AUTHENTIC BEAUTY CONCEPT REPLENISH MASK, Authentic Beauty Concept's intense Replenish Mask strengthens the hair fiber and seals the cuticle. Key Benefits: Strengthens hair fiber & helps restore the cuticle Contains plant-based oil derivate, Dicaprylyl Carbonate, a conditioner & emollient that works by providing a protective film to enhance the hair cuticle
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    from $36.00
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    from $36.00
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  • Authentic Beauty Concept Replenish Balm
    AUTHENTIC BEAUTY CONCEPT REPLENISH BALM, Authentic Beauty Concept's protective Replenish Balm strengthens damaged hair. The formula repairs damages caused by heat styling. Key Benefits: Protective balm that strengthens damaged hair Leaves hair soft & manageable while protecting from blow-dry damage Features maple and pecan nut known for their nourishing
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    $32.00
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    $32.00
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  • Authentic Beauty Concept Working Hairspray
    AUTHENTIC BEAUTY CONCEPT WORKING HAIRSPRAY, Authentic Beauty Concept's Working Hairspray is a super fine and fast drying hairspray that delivers flexible hold and ensures great workability. Key Benefits: Free from silicones & parabens Super fine aerosol hairspray with flexible hold Fast drying formula ensures great workability & provides humidity protection
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    $30.00
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    $30.00
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  • Authentic Beauty Concept Glow Touch Shine Spray
    AUTHENTIC BEAUTY CONCEPT GLOW TOUCH SHINE SPRAY, Authentic Beauty Concept's Glow Touch is a fine mist that delivers a healthy-looking finish and leaves hair soft and smooth. Key Benefits: Free from silicones Aerosol mist that provides radiance Invigorates dull and matte hair leaving it soft & smooth
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    $30.00
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    $30.00
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