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AUTHENTIC BEAUTY CONCEPT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. ABC is natural and simple, they believe in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens, mineral oil and artificial colorants. Instead they utilize powerful vegan ingredients.

Carefully selected and combined, “what we leave out is just as important as what we put in”.

ABC offers a very lightweight, easy to use styling range as well as nourishing shampoos conditioners and masks. 

33 products
  • AUTHENTIC BEAUTY CONCEPT REPLENISH CLEANSER
    from $ 31.00
    from $ 31.00
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  • AUTHENTIC BEAUTY CONCEPT REPLENISH CONDITIONER
    from $ 31.00
    from $ 31.00
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  • AUTHENTIC BEAUTY CONCEPT REPLENISH MASK, Authentic Beauty Concept's intense Replenish Mask strengthens the hair fiber and seals the cuticle. Key Benefits: Strengthens hair fiber & helps restore the cuticle Contains plant-based oil derivate, Dicaprylyl Carbonate, a conditioner & emollient that works by providing a protective film to enhance the hair cuticle
    from $ 35.00
    from $ 35.00
    Sold out
  • AUTHENTIC BEAUTY CONCEPT DEEP CLEANSING SHAMPOO
    from $ 31.00
    from $ 31.00
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  • AUTHENTIC BEAUTY CONCEPT AMPLIFY MOUSSE, Authentic Beauty Concept's Amplify Mousse is a lightweight, medium hold mousse with protection against blow-dry damage. It boosts body and volume, adds light grip to the hair and leaves it thick with a natural feel.
    $ 30.00
    $ 30.00
    Sold out
  • AUTHENTIC BEAUTY CONCEPT WORKING HAIRSPRAY, Authentic Beauty Concept's Working Hairspray is a super fine and fast drying hairspray that delivers flexible hold and ensures great workability. Key Benefits: Free from silicones & parabens Super fine aerosol hairspray with flexible hold Fast drying formula ensures great workability & provides humidity protection
    $ 30.00
    $ 30.00
    Sold out
  • AUTHENTIC BEAUTY CONCEPT DRY SHAMPOO, Authentic Beauty Concept's lightweight Dry Shampoo texturizes and refreshes styles. Key Benefits: Refreshes styles & delivers grip on freshly washed bases Provides light style control & moldability Heat protection up to 450 degrees F Aerosol bodifying powder spray
    from $ 12.00
    from $ 12.00
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  • AUTHENTIC BEAUTY CONCEPT SHAPING CREAM, Authentic Beauty Concept's non-overburdening Shaping Cream is designed to define natural textures and create light volume effects. Key Benefits: Styling cream with medium hold to define natural textures & lived in looks Accentuates natural hair structure without overburdening
    $ 30.00
    $ 30.00
    Sold out