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AUTHENTIC BEAUTY CONCEPT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. ABC is natural and simple, they believe in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens, mineral oil and artificial colorants. Instead they utilize powerful vegan ingredients.

Carefully selected and combined, “what we leave out is just as important as what we put in”.

ABC offers a very lightweight, easy to use styling range as well as nourishing shampoos conditioners and masks. 

29 products
  • AUTHENTIC BEAUTY CONCEPT DRY SHAMPOO, Authentic Beauty Concept's lightweight Dry Shampoo texturizes and refreshes styles. Key Benefits: Refreshes styles & delivers grip on freshly washed bases Provides light style control & moldability Heat protection up to 450 degrees F Aerosol bodifying powder spray
    from $ 12.00
    from $ 12.00
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  • Authentic Beauty Concept's Blow Dry Primer is a fluid prep mist that protects hair against blow-dry damage and creates the ideal base for any hairstyle. It provides subtle control with light conditioning and can also be used as a cutting aid.
    $ 30.00
    $ 30.00
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  • AUTHENTIC BEAUTY CONCEPT SHAPING CREAM, Authentic Beauty Concept's non-overburdening Shaping Cream is designed to define natural textures and create light volume effects. Key Benefits: Styling cream with medium hold to define natural textures & lived in looks Accentuates natural hair structure without overburdening
    $ 30.00
    $ 30.00
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  • AUTHENTIC BEAUTY CONCEPT SOLID POMADE, Authentic Beauty Concept's Solid Pomade is a solid, yet flexible pomade that provides medium hold, moldable texture, and a shiny finish. Key Benefits: Free from artificial waxes like Microcrystalline Wax, Petrolatum, silicones or paraffin oils & artificial colorants Shiny, medium hold flexible pomade Provides moldable
    $ 30.00
    $ 30.00
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  • AUTHENTIC BEAUTY CONCEPT GRITTY WAX PASTE, Authentic Beauty Concept's Gritty Wax Paste delivers dry texture and a tousled semi-matte finish with strong hold and long-lasting style control. Key Benefits: Free from artificial waxes like Microcrystalline Wax, Petrolatum, silicones or paraffin oils Semi-matte, strong hold wax paste Creates long lasting style control
    $ 30.00
    $ 30.00
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  • Authentic Beauty Concept Replenishing Spray Conditioner , Free from parabens and silicones, nourishes damaged and treated hair. How To Use: Shake well, mist through damp hair for improved combing and nourishment. Leave in.
    $ 33.00
    $ 33.00
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  • Free from parabens and silicones, salon exclusive nourishing potion, mix to any mask to intensify the effect of treatment and improve level of care  WHAT IT IS • When combined with Mask, intensifies nourishment • Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones , authentic beauty concept essence
    $ 60.00
    $ 60.00
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  • Authentic Beauty Concept The Glow Essence, when combined with Mask, intensifies nourishment • Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones WHAT IT DOES • Crambe Abyssinica Seed Oil and Dicaprylyl Carbonate intensify the care and shine adding effect of the treatment
    $ 60.00
    $ 60.00
    Sold out