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AUTHENTIC BEAUTY CONCEPT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. ABC is natural and simple, they believe in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens, mineral oil and artificial colorants. Instead they utilize powerful vegan ingredients.

Carefully selected and combined, “what we leave out is just as important as what we put in”.

ABC offers a very lightweight, easy to use styling range as well as nourishing shampoos conditioners and masks. 

29 products
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  • Authentic beauty concept strong hold hairspray Gives a strong hold and long lasting control, it's fast drying and brushes out easily, with heat protection up to 230 degrees. How to Use: Spray from a distance of 20 - 30 cm on dry hair for invisible yet long lasting fixation. Use in short bursts.
    $ 30.00
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  • This dry texturizing spray maintains crafted hair textures & laid-back pliable volume.​ Benifits ​A multi-purpose, lightweight spray that adds instant lift, texture, & effortless volume Extends the life of hairstyles & provides laid-back, pliable volume Hair feels fuller while it stays manageable Heat protection up to 446°F
    $ 30.00
    $ 30.00
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