FOR NATURAL & PROCESSED BLONDES
BLONDE LIFE BRIGHTENING SHAMPOO
Never lose your cool again with this brass-neutralizing, sulfate-free cleanser that instantly kicks those unwanted yellow tones to the curb. With powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, your blonde hair becomes bright, brilliant, and gleamingly gorgeous.
Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength and softness.
- Keeps blondes bright and on-tone for up to 8 weeks*
- Nourishes and strengthens lightened blonde hair
- Softer, shinier, hydrated hair
- Keep blonde hair bright and shiny
- Formula free of SLS/SLES Sulfates* gently cleanses with rich lather
- *SLS/SLES Sulftates = Sodium Lauryl and Sodium Laureth Sulfates
Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Rinse and repeat if necessary.