Collection: JOICO

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

42 products
  • Defy Damage Protective Shampoo
    Joico Defy Damage Protective Shampoo is a rich shampoo that helps boost hair with a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking
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    from $25.60
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    from $25.60
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  • Defy Damage Protective Conditioner
    Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts hair's resilience against breakage.  Benefits 80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Leaves hair soft, shiny, and healthy Prevents and protects from daily damage Boosts vital moisture Instantly detangles
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    from $25.60
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    from $25.60
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  • Defy Damage Protective Masque
    80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down Proactively builds hair¿s resistance to damage Leaves hair soft, shiny and healthy
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    $27.50
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    $27.50
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  • Defy Damage Sleepover Overnight Nourishing Treatment
    DEFY DAMAGE SLEEPOVER OVERNIGHT NOURISHING TREATMENT  Here’s the overnight healthy-hair treatment that gives all-new meaning to the phrase, “Get your beauty sleep!” Experience the thrill of visibly softer, smoother, shinier hair, as this bedtime bond-strengthener protects each strand from daily damage and pollution, reducing breakage, and the appearance of split ends. Smooth it on before you slumber, then rise and shine
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    $27.50
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    $27.50
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  • Defy Damage Protective Shield
    FOR BOND STRENGTHENING & COLOR LONGEVITY DEFY DAMAGE PROTECTIVE SHIELD  The last stop before picking up that blow-dryer or heat tool: This damage-defense hero shields hair from the ravages of daily styling, and exposure to UV and environmental pollution; delivering exceptional, bond-building protection that guards hair against color fade, breakage, and dryness. Designed for everyday use, hair becomes shinier, stronger, healthier -- inside and out.
    Regular price
    $27.00
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    $27.00
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  • Defy Damage Invincible Frizz-Fighting Bond Protector
    DEFY DAMAGE INVINCIBLE FRIZZ-FIGHTING BOND PROTECTOR  Treat hair with an invisible cloak of protection against humidity and damaging pollution for a full 24 hours with this lightweight, powerful daily spray. Invincible keeps frizzy strands at bay, delivering fine-mist protection, a soft, silky glow, and light hold – perfect before you walk out the door. Stocked with ingredients that guard against thermal damage, this bond-protecting phenomenon will quickly become your one-and-done styling friend.
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    $27.50
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    $27.50
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  • Blonde Life Brightening Shampoo
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    from $22.50
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    from $22.50
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  • Blonde Life Brightening Conditioner
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    from $22.50
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    from $22.50
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