Collection: JOICO

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

42 products
  • Defy Damage Protective Shampoo
    Joico Defy Damage Protective Shampoo is a rich shampoo that helps boost hair with a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking
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    from $25.60
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    from $25.60
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  • Defy Damage Protective Conditioner
    Joico Defy Damage Protective Conditioner replenishes lost moisture, restores softness and boosts hair's resilience against breakage.
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    from $25.60
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    from $25.60
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  • Defy Damage Protective Masque
    Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, healthy-looking hair.
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    $27.50
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    $27.50
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  • Defy Damage Sleepover Overnight Nourishing Treatment
    DEFY DAMAGE SLEEPOVER OVERNIGHT NOURISHING TREATMENT  Here’s the overnight healthy-hair treatment that gives all-new meaning to the phrase, “Get your beauty sleep!” Experience the thrill of visibly softer, smoother, shinier hair, as this bedtime bond-strengthener protects each strand from daily damage and pollution, reducing breakage, and the appearance of split ends. Smooth it on before you slumber, then rise and shine
    Regular price
    $27.50
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    $27.50
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  • Defy Damage Protective Shield
     This damage-defense hero shields hair from the ravages of daily styling, and exposure to UV and environmental pollution; delivering exceptional, bond-building protection that guards hair against color fade, breakage, and dryness. Designed for everyday use, hair becomes shinier, stronger, healthier -- inside and out.
    Regular price
    $27.00
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    $27.00
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  • Defy Damage Invincible Frizz-Fighting Bond Protector
    DEFY DAMAGE INVINCIBLE FRIZZ-FIGHTING BOND PROTECTOR  Treat hair with an invisible cloak of protection against humidity and damaging pollution for a full 24 hours with this lightweight, powerful daily spray. Invincible keeps frizzy strands at bay, delivering fine-mist protection, a soft, silky glow, and light hold – perfect before you walk out the door. Stocked with ingredients that guard against thermal damage, this bond-protecting phenomenon will quickly become your one-and-done styling friend.
    Regular price
    $27.50
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    $27.50
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  • Blonde Life Brightening Shampoo
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    from $22.50
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    from $22.50
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  • Blonde Life Brightening Conditioner
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    from $22.50
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    from $22.50
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