Collection: JOICO

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

43 products
  • Blonde Life Brightening Masque
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    $25.50
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    $25.50
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  • Blonde Life Brilliant Glow Brightening Oil
    BLONDE LIFE BRILLIANT GLOW BRIGHTENING OIL  Get ready for a radiance that shines an instant mega-spotlight on highlighted blonde hair! Just a drop or two of this glistening formula -- stocked with exotic Monoi and Tamanu Oils to nourish and protect each delicate strand, banish frizz, and create 7X more strength – and hair is transformed. Watch as your blonde becomes instantly silky, smooth, and gorgeously gleaming.
    Regular price
    $27.50
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    $27.50
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  • Blonde Life Violet Shampoo
    BLONDE LIFE VIOLET SHAMPOO When you want to bring blonde hair back to that icy, fresh-out-of-the-salon shade, turn to this sulfate-free cleanser that instantly kicks yellow tones to the curb. Gentle on highlighted strands, this unique formula is stocked with powerful ingredients -- like an exotic blend of rich Tamanu and Manoi oils – to fight frizz, banish brass, and rehydrate hair.
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    from $23.50
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    from $23.50
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  • Blonde Life Violet Conditioner
    BLONDE LIFE VIOLET CONDITIONER  This lightweight, daily conditioner is exclusively formulated to banish yellow tones that can creep into highlighted blonde hair. Offering luxurious slip and detangling power, plus hydration, protection from the elements, and even frizz, our multi-tasking blonde nourisher is stocked with an exotic blend of rich Tamanu and Manoi oils -- perfectly designed to bump up the shine of your icy fair hair.
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    from $23.50
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    from $23.50
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  • Moisture Recovery Shampoo
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    from $19.00
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    from $19.00
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  • Moisture Recovery Conditioner
    MOISTURE RECOVERY CONDITIONER  Here’s the luxe, daily conditioner designed to transform coarse, thick, dry hair into hydrated, manageable strands that are instantly soft, supple, and detangled. Gliding in to restore the nourishment and manageability that daily styling and environmental stresses strip away, Moisture Recovery Conditioner for Dry Hair delivers targeted hydration and a unique slip that makes hair manageable, soft, shiny, and healthy-looking.
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    from $19.00
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    from $19.00
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  • Moisture Recovery Treatment Balm
    Regular price
    $27.00
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    $27.00
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  • JoiFULL Volumizing Shampoo
    JOIFULL VOLUMIZING SHAMPOO  Imagine plush, 24-hour-long fullness and voluminous body…that’s what you get with this rich, sudsy cleanser designed to whisk away the oil and dirt that can weigh down fine-textured hair. Giving you a clean foundation for body-building styling, this Shampoo is the healthy prep step towards lusciously full hair. With Rice Protein and Bamboo Extract, every ingredient cleanses, nourishes, and amplifies hair for a major body boost.
    Regular price
    from $18.50
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    from $18.50
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