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JOICO

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

33 products
  • JOIFULL VOLUMIZING SHAMPOO Imagine plush, 24-hour-long fullness and voluminous body…that’s what you get with this rich, sudsy cleanser designed to whisk away the oil and dirt that can weigh down fine-textured hair. Giving you a clean foundation for body-building styling, this Shampoo is the healthy prep step towards lusciously full hair. With Rice Protein and Bamboo Extract, every ingredient cleanses, nourishes, and amplifies hair for a major body boost.
    from $ 23.00
    from $ 23.00
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  • FOR FINE/THIN HAIR JOIFULL VOLUMIZING CONDITIONER Here’s everything your fine hair needs to create full, airy, luscious body: a lightweight formula with detangling ingredients that amplify strands for a voluminous look and feel. What you don’t get: Weigh-you-down oils that can be overly heavy on fine, delicate hair. Stocked with exotic ingredients that provide a visible lift, you’ll get humidity protection, shine, and stronger strands with every use.
    from $ 23.00
    from $ 23.00
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  • FOR FINE/THIN HAIR JOIFULL VOLUMIZING STYLER Save yourself from the sticky residue that’s typical of volumizing products for fine hair, and pivot to the hero that delivers body, bounce, and big fullness. This hybrid styler offers the unique glide and slip of a silky créme, and molding/shaping power usually found in a gel. Together, they transform fine hair with full, airy volume for 24 hours, while protecting against humidity and frizz.
    $ 27.00
    $ 27.00
    $ 29.00
    Sold out
  • FOR BRASSY BRUNETTES COLOR BALANCE BLUE SHAMPOO Kick brass to the curb and keep rich brunette hair free of unwanted orangey tones with this targeted color-correcting shampoo that instantly neutralizes warmth as it gently cleanses. With a perfect balance of color protection and ingredients that strengthen each strand, you’ll get super shine, 2X stronger hair, and true-to-hue color.
    from $ 23.00
    from $ 23.00
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  • FOR BRASSY BRUNETTES COLOR BALANCE BLUE CONDITIONER Maintain your perfectly highlighted brunette hair and kick unwanted brass to the curb with our color-correcting conditioner – it’s designed to instantly counteract warm, orange-y tones while nourishing strands with protective, strengthening ingredients. Hair becomes beautifully balanced, free of tangles, shiny, and gloriously soft to the touch.
    from $ 23.00
    from $ 23.00
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  • FOR BLONDE & SILVER HAIR COLOR BALANCE PURPLE SHAMPOO When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.
    from $ 23.00
    from $ 23.00
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  • FOR BLONDE & SILVER HAIR COLOR BALANCE PURPLE CONDITIONER Mellow the yellow and banish dryness on highlighted blonde, silvery gray, and Ombré looks with this instant, neutralizing conditioner for color-treated hair; it hydrates beautifully while kicking brassy tones to the curb. Counteracting the unwanted warmth, powerful ingredients strengthen/protect hair from the elements, leaving it cool, manageable, shiny, and easy to style.
    from $ 23.00
    from $ 23.00
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  • $ 27.00
    $ 27.00
    $ 29.00
    Sold out